As Scentbird celebrates its 10th anniversary, the journey of its co-founder and CEO, Mariya Nurislamova, stands as a powerful situation review in entrepreneurial tenacity, iteration, and keenness. Mariya Nurislamova transformed a discouraging retail experience right into a multi-million-dollar subscription services that's redefining how individuals learn and wear perfume. The Genesis: https://youtu.be/jqYe04z_dvI?si=GMrzMfkJ2CDgOZHt