The shift from the Doordarshan era to the Instagram age reveals how sound branding moved from memory-building to moment-chasing. Earlier, brand jingles were designed for repetition, consistency, and shared cultural experience. With limited channels and collective viewing habits, sound had time to settle into memory, building familiarity and trust over years. Today, sound competes with... https://digikore.com/blog/doordarshan-era-jingles-vs-the-instagram-age-of-sound-branding/