A key part of PPC advertising is the use of an auction system. The advertisement owner places bids on their ad to show it to the user at any time they are searching for keywords. A very simplified summary of PPC would be this: First is keyword selection. These are terms or phrases that people type into search engines when they are looking for products or services similar to yours... https://eveswebworks.com/best-ppc-marketing-service-in-panchkula/